Marketing Essentials Programme

Are you full to capacity with work you love to do for the rewards you deserve?

No? Then perhaps you haven’t got your marketing essentials in place. In this 8 week programme I will teach you how to devise and implement a marketing plan that will bring in the right customers for the right services and paying the right price. But we’ll not just win the customers we’ll look at how you can turn them into your biggest fans. The programme covers 5 key steps that you need to have in place:

  • Targeting the right work
  • Understanding your target market
  • Researching your market
  • Mapping your customer’s journey
  • Winning customers

This is not one of those courses you do and forget about! Action and accountability are built in, how much will depend upon which package you choose, see your options below.

The programme is designed to fit around your work and life. Each lesson will be around 10 minutes long; watch it whilst you eat lunch, listen whilst you are in the shower or on a run, read it as part of your morning routine. Spend the next 10 minutes thinking how that lesson applies to you and your business. Then you’ll need 20 minutes or so to take the action recommended in that lesson, (the occasional lesson might need a little more and some a bit less). Ideally you will spend 40 to 60 minutes per day working on the programme but you could decide to combine a week’s worth of lessons into a half day working on your business. Content will be supplied in a variety of formats to suit your preferred style. The programme is designed to get you into the habit of spending regular, small pockets of time working on your business and not just in it.

The programme will launch in May 2018.