+44 20 8991 2767 hello@thetrainingpack.co.uk

Training

Is it time for some more learning?

The business world moves fast and it can be hard to keep up. What’s the best way to market your business? What steps do you need to take to start-up a business? What would help increase your, or your staff’s, confidence?

My training courses are highly practical, filled with examples and hands-on experience and highly supportive. I’m a learning junky so always looking for ways to increase my own skills and knowledge and constantly testing ideas to inform the training courses I offer clients.

Take a look at some of my standard programmes to see if they meet your needs or email your requirements and I’ll get back to you with some ideas.

I believe strongly in collaboration so am currently in discussions with a number of other providers to share our skills in a course that would be right for you. Please check back soon to see what we have come up with or sign up to my mailing list to be sure that you won’t miss out.

Marketing training

An introduction to marketing for small businesses

Many small business owners confuse marketing with advertising but it is so much more. In this workshop you’ll learn:

  • The most important Ps in marketing
  • How to use some of the marketing theories to grow your business

Understanding your target market

No business can sell to everyone but too many try! In this workshop you’ll learn:

  • Why it’s important to narrow down your target
  • How to identify your target market
  • How to discover what your target market really wants

Recognising your competitive advantage

In an increasingly competitive world it’s important to identify why your target market should buy from you rather than your competitor. In this workshop you’ll learn:

  • How to conduct a competitor analysis
  • How to use the results to understand where you should be competing
  • How to develop your value proposition to differentiate you in the mind of your prospect

Developing your marketing plan

Every business needs to be marketing but it can be difficult to find the time when you have a business to run. A marketing plan can save you time and increase the effectiveness of your marketing. This session will enable you to:

  • Develop a marketing strategy for your business
  • Evaluate a range of marketing activities and decide which to try in your business
  • Develop a marketing action plan to meet your needs and resources

Crafting your marketing message

Many small businesses waste hundreds of pounds on marketing materials that make a number of key mistakes. In this workshop you’ll learn to:

  • Identify some of the classic mistakes you’ll want to avoid
  • How to find your key message
  • Some of the tricks used by marketing professionals to increase success

Let’s get blogging

A blog is an excellent tool for positioning yourself as an expert and for adding credibility to your other marketing activities. In this session you will:

  • Know whether blogging is right for you and your business
  • Identify your target readers and how to find out what they are interested in
  • Decide what type of blog to have and how frequently to publish
  • Be able to get started blogging
  • Identify ways to drive traffic to your blog and to measure results

Start your own business training

First steps to starting your own business

Running a business isn’t for everyone.  In this workshop you’ll discover:

  • Whether running a business is right for you
  • Who you need to tell or register with
  • Whether you should register a company
  • The legal considerations you’ll need to think about

Testing your business idea

What are the chances of your business being successful? This workshop explains:

  • Why market research is vital
  • What you need to research
  • How to do it

Getting down to planning

‘Failure to plan is planning to fail’. This workshop will identify what planning you need to do. It will cover:

  • Business planning
  • Financial planning
  • Marketing plans
  • Raising finance

Making the sale

You won’t have a business if you don’t sell enough products or services at high enough prices to be profitable. In this workshop you’ll learn:

  • How to establish customer needs
  • The difference between features & benefits and why it is important
  • How to make your sales pitch personal

How to close the sale

Founded after 40: how to start a business when you haven’t got time to waste coming soon. Watch this space.