+44 20 8991 2767 hello@thetrainingpack.co.uk

My new book is out now and is a highly practical guide to starting a business after 40.

Arranged in 3 parts

  • Before you start
  • Developing the plan
  • Getting started

it leads you through

  • Understanding your why and creating a vision for your business
  • Choosing a business model that’s right for you
  • Some business fundamentals
  • Finding time for your business
  • Legal considerations
  • Understanding your target market
  • Your route to market
  • Developing your brand
  • Making a profit
  • Putting your customer at the heart of your business
  • Promoting your business
  • Getting help
  • Managing the business
  • Launching
  • What next

How to information is supplemented by experiences from current entrepreneurs and a downloadable workbook means you can work through your own business challenges without defacing your copy. The workbook becomes your business plan.

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book cover picture for Founded after 40