My new book is out now and is a highly practical guide to starting a business after 40.

Arranged in 3 parts

  • Before you start
  • Developing the plan
  • Getting started

it leads you through

  • Understanding your why and creating a vision for your business
  • Choosing a business model that’s right for you
  • Some business fundamentals
  • Finding time for your business
  • Legal considerations
  • Understanding your target market
  • Your route to market
  • Developing your brand
  • Making a profit
  • Putting your customer at the heart of your business
  • Promoting your business
  • Getting help
  • Managing the business
  • Launching
  • What next

How to information is supplemented by experiences from current entrepreneurs and a downloadable workbook means you can work through your own business challenges without defacing your copy. The workbook becomes your business plan.

I have found this book so useful as I set about launching my new business. It is written in a really informative but concise and simple way that makes it easy to read and to pick up and read in short chunks. Essential for the busy new business owner who doesn’t have time to sit around reading for hours. The workbook that goes with it really makes you think properly about how you are approaching things. It’s all easy to just ‘fall into’ ways of doing things and this book keeps you along the right lines. Highly recommended! Via  Amazon

Felicity Sandford

New business owner, Amazing Futures

Even though I have been running my own business for over 20 years I learnt so much from this book. What I loved about it is that the style was conversational and really got me thinking. It took me a while to read the book because it kept sparking ideas that meant I needed to think, write notes and take action before I went back to reading. I have already decided to go back through the book and download the parts of the workbook that I really need to complete. In my working life I often meet people who are considering leaving corporate life to start their own business and I have recommended this book as an essential first step to help them turn their dream into a reality.

Jan G

Business Owner

book cover picture for Founded after 40