by Glenda Shawley | 27, May 2017 | Business communication, Business start-up, Small business advice, Small Business Marketing
I love social media, I can waste hours scrolling Facebook, Twitter, Instagram and Pinterest! But the main reason that I love social media is that it allows us to build relationships with far more people over a far wider area than we could ever achieve face to face. I...
by Glenda Shawley | 2, May 2017 | Business communication, Small business advice, Small Business Marketing
Existing customers are the foundation for business success. According to some research a repeat customer is 60-70% more likely to convert than a brand new one. Returning customers tend to spend more and the more times they have bought from you the easier it is to...
by Glenda Shawley | 25, Apr 2017 | Business start-up, Small business advice, Small Business Marketing
There’s an old saying. ‘If you always do what you’ve always done you’ll always get what you always got’. It’s rubbish! If you always do what you’ve always done you’ll be left behind in the dark ages. Things change in 25 years! This year I celebrate 25 years running my...
by Glenda Shawley | 12, Mar 2017 | Business start-up, Small business advice, Small Business Marketing
When we match our product or service offer to what our dream customer wants to buy we have the foundations for a good business so how do we know what that is? A good place to start is with the problems that your target customer has and wants to solve and I’ve...
by Glenda Shawley | 27, Feb 2017 | Business communication, Small business advice, Small Business Marketing
When I started my business I had four ways to connect with other people. I could pick up the phone (landline), write, meet them in person or send a fax (remember those?). That’s all. Choosing a communications strategy was quite straightforward. If we needed an audit...
by Glenda Shawley | 14, Feb 2017 | Business start-up, Small business advice, Small Business Marketing
Imagine the scene, it’s Saturday night down at the Disco, the girls are dancing around their handbags hoping the dishy guy they’ve got their eyes on might come and ask them to dance. The guys meanwhile are debating who is going for which lady. The DJ slows down the...
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