by Glenda Shawley | 2, May 2017 | Business communication, Small business advice, Small Business Marketing
Existing customers are the foundation for business success. According to some research a repeat customer is 60-70% more likely to convert than a brand new one. Returning customers tend to spend more and the more times they have bought from you the easier it is to...
by Glenda Shawley | 25, Apr 2017 | Business start-up, Small business advice, Small Business Marketing
There’s an old saying. ‘If you always do what you’ve always done you’ll always get what you always got’. It’s rubbish! If you always do what you’ve always done you’ll be left behind in the dark ages. Things change in 25 years! I recently celebrated 25 years running my...
by Glenda Shawley | 29, Mar 2017 | Business start-up, Small business advice
Do you ever find yourself putting things off? Come on be honest! Things like launching a new product or service, joining a coaching programme or networking organisation or bringing some help into your business. I think it’s something we can all be guilty of at...
by Glenda Shawley | 12, Mar 2017 | Business start-up, Small business advice, Small Business Marketing
When we match our product or service offer to what our dream customer wants to buy we have the foundations for a good business so how do we know what that is? A good place to start is with the problems that your target customer has and wants to solve and I’ve...
by Glenda Shawley | 27, Feb 2017 | Business communication, Small business advice, Small Business Marketing
I wrote this article in early 2017 and re-reading it I can see that it was a bit of a rant, however with GDPR coming into effect in late May 2018 it is still relevant. So with a bit of an update here it is again. When I started my business I had four ways to connect...
by Glenda Shawley | 14, Feb 2017 | Business start-up, Small business advice, Small Business Marketing
Imagine the scene, it’s Saturday night down at the Disco, the girls are dancing around their handbags hoping the dishy guy they’ve got their eyes on might come and ask them to dance. The guys meanwhile are debating who is going for which lady. The DJ slows down the...
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