by Glenda Shawley | 29, Jun 2016 | Business start-up, Small business advice, Small Business Marketing
Don’t be tempted to think that a brand and a logo are one and the same thing. Your logo is a part of your brand’s identity but your brand is so much more than that. Your brand is what people understand about your business, what they see, hear and feel about you. And...
by Glenda Shawley | 9, Jun 2016 | Business start-up, Small Business Marketing
In one week in April 1991 two baby girls were born to home owners on one West London street. Their Mums quickly became friends so the girls did too. They started school together, they shared birthday parties and they played together all the time. This April those two...
by Glenda Shawley | 31, May 2016 | Business start-up, Small business advice, Small Business Marketing
No business can sell to everyone though many make the mistake of trying. It may feel counter-intuitive to restrict the market you intend to supply but if you can find a niche that is narrow but deep you will make it easy for enough people to recognise themselves as...
by Glenda Shawley | 11, May 2016 | Business start-up, Small business advice
“The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why In 1992 I had a one year old baby, had taken voluntary redundancy from my management career...
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