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Why? The first question a business owner needs to ask.

by Glenda Shawley | 12, Jul 2018 | Business start-up, Small business advice, Small Business Marketing

When did you last buy something because someone wanted to sell it to you? Unless your kids have set up a money making venture I’ll bet the answer is ‘never’. Your customers and prospects are the same, they don’t buy because you want to sell...

Are you doing as much as you can to help your customer to buy?

by Glenda Shawley | 21, Apr 2018 | Business communication, Business start-up, Small business advice, Small Business Marketing

Do you really understand how your customer reaches a buying decision? Have you considered that their route to a decision might vary according to circumstance? What do you do if the heating suddenly stops working on a freezing cold day? Almost certainly you’ll ring a...

How does your customer reach a buying decision?

by Glenda Shawley | 17, Apr 2018 | Business start-up, Small business advice, Small Business Marketing

What motivates your ideal customer to buy? Who do they consult and at what stage of the buying decision? How long does it take them from thinking about the purchase to sealing the deal? These are just some of the things we’ll be thinking about on my FREE 5 day...

Dig deep to identify your ideal client

by Glenda Shawley | 3, Jul 2017 | Business communication, Business start-up, Small business advice, Small Business Marketing

I recently heard a business owner question whether she was limiting her business by defining her target market as Mums, I would suggest that she isn’t limiting it enough What is a Mum? I’m a Mum. I’m not the same Mum I was in 1991 but I’m still a Mum. In 1991 I was a...

Is your social media working for you or against you?

by Glenda Shawley | 27, May 2017 | Business communication, Business start-up, Small business advice, Small Business Marketing

I love social media, I can waste hours scrolling Facebook, Twitter, Instagram and Pinterest! But the main reason that I love social media is that it allows us to build relationships with far more people over a far wider area than we could ever achieve face to face. I...

If you always do what you’ve always done…

by Glenda Shawley | 25, Apr 2017 | Business start-up, Small business advice, Small Business Marketing

There’s an old saying. ‘If you always do what you’ve always done you’ll always get what you always got’. It’s rubbish! If you always do what you’ve always done you’ll be left behind in the dark ages. Things change in 25 years! I recently celebrated 25 years running my...
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Recent Posts

  • Is it time to trim and tidy your business ready for growth in 2019?
  • Why? The first question a business owner needs to ask.
  • Are you doing as much as you can to help your customer to buy?
  • How does your customer reach a buying decision?
  • Let go of the Control Freak and say yes to help

Recent Comments

  • Carol Hanson on What’s wrong with now?
  • Glenda Shawley on Why will your dream client want to buy what you offer?
  • Carol Hanson on Why will your dream client want to buy what you offer?
  • Zoe Angle on Why will your dream client want to buy what you offer?
  • Jan Nicholson on Will you marry me?

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