by Glenda Shawley | 21, Apr 2018 | Business communication, Business start-up, Small business advice, Small Business Marketing
Do you really understand how your customer reaches a buying decision? Have you considered that their route to a decision might vary according to circumstance? What do you do if the heating suddenly stops working on a freezing cold day? Almost certainly you’ll ring a...
by Glenda Shawley | 3, Jul 2017 | Business communication, Business start-up, Small business advice, Small Business Marketing
I recently heard a business owner question whether she was limiting her business by defining her target market as Mums, I would suggest that she isn’t limiting it enough What is a Mum? I’m a Mum. I’m not the same Mum I was in 1991 but I’m still a Mum. In 1991 I was a...
by Glenda Shawley | 27, May 2017 | Business communication, Business start-up, Small business advice, Small Business Marketing
I love social media, I can waste hours scrolling Facebook, Twitter, Instagram and Pinterest! But the main reason that I love social media is that it allows us to build relationships with far more people over a far wider area than we could ever achieve face to face. I...
by Glenda Shawley | 2, May 2017 | Business communication, Small business advice, Small Business Marketing
Existing customers are the foundation for business success. According to some research a repeat customer is 60-70% more likely to convert than a brand new one. Returning customers tend to spend more and the more times they have bought from you the easier it is to...
by Glenda Shawley | 27, Feb 2017 | Business communication, Small business advice, Small Business Marketing
I wrote this article in early 2017 and re-reading it I can see that it was a bit of a rant, however with GDPR coming into effect in late May 2018 it is still relevant. So with a bit of an update here it is again. When I started my business I had four ways to connect...
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