by Glenda Shawley | 27, May 2017 | Business communication, Business start-up, Small business advice, Small Business Marketing
I love social media, I can waste hours scrolling Facebook, Twitter, Instagram and Pinterest! But the main reason that I love social media is that it allows us to build relationships with far more people over a far wider area than we could ever achieve face to face. I...
by Glenda Shawley | 2, May 2017 | Business communication, Small business advice, Small Business Marketing
Existing customers are the foundation for business success. According to some research a repeat customer is 60-70% more likely to convert than a brand new one. Returning customers tend to spend more and the more times they have bought from you the easier it is to...
by Glenda Shawley | 27, Feb 2017 | Business communication, Small business advice, Small Business Marketing
When I started my business I had four ways to connect with other people. I could pick up the phone (landline), write, meet them in person or send a fax (remember those?). That’s all. Choosing a communications strategy was quite straightforward. If we needed an audit...
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