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Are you doing as much as you can to help your customer to buy?

by Glenda Shawley | 21, Apr 2018 | Business communication, Business start-up, Small business advice, Small Business Marketing

Do you really understand how your customer reaches a buying decision? Have you considered that their route to a decision might vary according to circumstance? What do you do if the heating suddenly stops working on a freezing cold day? Almost certainly you’ll ring a...

Dig deep to identify your ideal client

by Glenda Shawley | 3, Jul 2017 | Business communication, Business start-up, Small business advice, Small Business Marketing

I recently heard a business owner question whether she was limiting her business by defining her target market as Mums, I would suggest that she isn’t limiting it enough What is a Mum? I’m a Mum. I’m not the same Mum I was in 1991 but I’m still a Mum. In 1991 I was a...

Is your social media working for you or against you?

by Glenda Shawley | 27, May 2017 | Business communication, Business start-up, Small business advice, Small Business Marketing

I love social media, I can waste hours scrolling Facebook, Twitter, Instagram and Pinterest! But the main reason that I love social media is that it allows us to build relationships with far more people over a far wider area than we could ever achieve face to face. I...

Are you maximising your sales?

by Glenda Shawley | 2, May 2017 | Business communication, Small business advice, Small Business Marketing

Existing customers are the foundation for business success. According to some research a repeat customer is 60-70% more likely to convert than a brand new one. Returning customers tend to spend more and the more times they have bought from you the easier it is to...

Just because you can doesn’t mean you should!

by Glenda Shawley | 27, Feb 2017 | Business communication, Small business advice, Small Business Marketing

I wrote this article in early 2017 and re-reading it I can see that it was a bit of a rant, however with GDPR coming into effect in late May 2018 it is still relevant. So with a bit of an update here it is again. When I started my business I had four ways to connect...

Recent Posts

  • Is it time to trim and tidy your business ready for growth in 2019?
  • Why? The first question a business owner needs to ask.
  • Are you doing as much as you can to help your customer to buy?
  • How does your customer reach a buying decision?
  • Let go of the Control Freak and say yes to help

Recent Comments

  • Carol Hanson on What’s wrong with now?
  • Glenda Shawley on Why will your dream client want to buy what you offer?
  • Carol Hanson on Why will your dream client want to buy what you offer?
  • Zoe Angle on Why will your dream client want to buy what you offer?
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