by Glenda Shawley | 9, Oct 2016 | Small business advice
Did you decide whether you wanted to be a high jumper or a pole vaulter? (If you don’t know what I’m talking about please see my last post.) In this article I’m going to focus on the high jump approach so that your business will grow incrementally;...
by Glenda Shawley | 1, Oct 2016 | Small business advice
There’s a well worn saying, ‘If you always do what you always did you’ll always get what you always got’. I’m not sure that’s true when there’s so much competition in most fields. Someone will always be looking to increase...
by Glenda Shawley | 5, Sep 2016 | Business start-up, Small Business Marketing
It’s very easy to whip up a quick marketing message for an email or social media post and even easier to miss out something vital. So before you hit the send button use this brief checklist to make sure that your message isn’t missing that vital...
by Glenda Shawley | 20, Aug 2016 | Business start-up, Small business advice
There’s a curse that constantly affects business owners and that’s the curse of bright shiny objects. Bright shiny objects are often disguised as money making ideas, a new bit of kit that might transform our businesses or an exciting but ethereal lead. Now...
by Glenda Shawley | 29, Jun 2016 | Business start-up, Small business advice, Small Business Marketing
Don’t be tempted to think that a brand and a logo are one and the same thing. Your logo is a part of your brand’s identity but your brand is so much more than that. Your brand is what people understand about your business, what they see, hear and feel about you. And...
by Glenda Shawley | 9, Jun 2016 | Business start-up, Small Business Marketing
In one week in April 1991 two baby girls were born to home owners on one West London street. Their Mums quickly became friends so the girls did too. They started school together, they shared birthday parties and they played together all the time. This April those two...
by Glenda Shawley | 31, May 2016 | Business start-up, Small business advice, Small Business Marketing
No business can sell to everyone though many make the mistake of trying. It may feel counter-intuitive to restrict the market you intend to supply but if you can find a niche that is narrow but deep you will make it easy for enough people to recognise themselves as...
by Glenda Shawley | 11, May 2016 | Business start-up, Small business advice
“The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why In 1992 I had a one year old baby, had taken voluntary redundancy from my management career...
by Glenda Shawley | 27, Apr 2016 | Small business advice
Over the years I’ve worked with a number of clients whose big dream has been to sell to one of the major retailers. It’s not a dream I always encourage. Sadly this week we’ve seen my caution vindicated as the impending demise of an established retailer, British...
by Glenda Shawley | 20, Mar 2016 | Market research, Small business advice
Have you listened to the lyrics of the song that’s recently been topping the charts? If you don’t know what I’m talking about it’s called ‘7 Years’ and it chronicles how life changes through the years. The part that particularly resonates with me is: ‘Soon I’ll...
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