by Glenda Shawley | 14, Feb 2017 | Business start-up, Small business advice, Small Business Marketing
Imagine the scene, it’s Saturday night down at the Disco, the girls are dancing around their handbags hoping the dishy guy they’ve got their eyes on might come and ask them to dance. The guys meanwhile are debating who is going for which lady. The DJ slows down the...
by Glenda Shawley | 2, Jan 2017 | Business start-up
Now that the Christmas and New Year festivities have come to an end it’s time to get ready to return to work. How does that make you feel? Are you full of enthusiasm or sinking into a deep depression at the mere thought of it? If you can’t wait to get back...
by Glenda Shawley | 23, Oct 2016 | Small business advice
Growing a business isn’t easy. In my last article I talked about the concept of marginal gains and growing by making small adjustments in multiple areas to benefit from cumulative results. Maybe that is easier said than done. How do you find ways to do things better?...
by Glenda Shawley | 9, Oct 2016 | Small business advice
Did you decide whether you wanted to be a high jumper or a pole vaulter? (If you don’t know what I’m talking about please see my last post.) In this article I’m going to focus on the high jump approach so that your business will grow incrementally;...
by Glenda Shawley | 1, Oct 2016 | Small business advice
There’s a well worn saying, ‘If you always do what you always did you’ll always get what you always got’. I’m not sure that’s true when there’s so much competition in most fields. Someone will always be looking to increase...
by Glenda Shawley | 5, Sep 2016 | Business start-up, Small Business Marketing
It’s very easy to whip up a quick marketing message for an email or social media post and even easier to miss out something vital. So before you hit the send button use this brief checklist to make sure that your message isn’t missing that vital...
by Glenda Shawley | 20, Aug 2016 | Business start-up, Small business advice
There’s a curse that constantly affects business owners and that’s the curse of bright shiny objects. Bright shiny objects are often disguised as money making ideas, a new bit of kit that might transform our businesses or an exciting but ethereal lead. Now...
by Glenda Shawley | 29, Jun 2016 | Business start-up, Small business advice, Small Business Marketing
Don’t be tempted to think that a brand and a logo are one and the same thing. Your logo is a part of your brand’s identity but your brand is so much more than that. Your brand is what people understand about your business, what they see, hear and feel about you. And...
by Glenda Shawley | 9, Jun 2016 | Business start-up, Small Business Marketing
In one week in April 1991 two baby girls were born to home owners on one West London street. Their Mums quickly became friends so the girls did too. They started school together, they shared birthday parties and they played together all the time. This April those two...
by Glenda Shawley | 31, May 2016 | Business start-up, Small business advice, Small Business Marketing
No business can sell to everyone though many make the mistake of trying. It may feel counter-intuitive to restrict the market you intend to supply but if you can find a niche that is narrow but deep you will make it easy for enough people to recognise themselves as...
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