by Glenda Shawley | 12, Jul 2018 | Business start-up, Small business advice, Small Business Marketing
When did you last buy something because someone wanted to sell it to you? Unless your kids have set up a money making venture I’ll bet the answer is ‘never’. Your customers and prospects are the same, they don’t buy because you want to sell...
by Glenda Shawley | 21, Apr 2018 | Business communication, Business start-up, Small business advice, Small Business Marketing
Do you really understand how your customer reaches a buying decision? Have you considered that their route to a decision might vary according to circumstance? What do you do if the heating suddenly stops working on a freezing cold day? Almost certainly you’ll ring a...
by Glenda Shawley | 17, Apr 2018 | Business start-up, Small business advice, Small Business Marketing
What motivates your ideal customer to buy? Who do they consult and at what stage of the buying decision? How long does it take them from thinking about the purchase to sealing the deal? These are just some of the things we’ll be thinking about on my FREE 5 day...
by Glenda Shawley | 5, Mar 2018 | Small business advice, Small Business Marketing
Are you head marketer, administrator, sales person, bookkeeper and deliverer in your business? You probably also make the coffee and clean the toilets! Why is it that so many of us small business owners are reluctant to share our workload? Ask mega successful business...
by Glenda Shawley | 3, Jul 2017 | Business communication, Business start-up, Small business advice, Small Business Marketing
I recently heard a business owner question whether she was limiting her business by defining her target market as Mums, I would suggest that she isn’t limiting it enough What is a Mum? I’m a Mum. I’m not the same Mum I was in 1991 but I’m still a Mum. In 1991 I was a...
by Glenda Shawley | 27, May 2017 | Business communication, Business start-up, Small business advice, Small Business Marketing
I love social media, I can waste hours scrolling Facebook, Twitter, Instagram and Pinterest! But the main reason that I love social media is that it allows us to build relationships with far more people over a far wider area than we could ever achieve face to face. I...
by Glenda Shawley | 2, May 2017 | Business communication, Small business advice, Small Business Marketing
Existing customers are the foundation for business success. According to some research a repeat customer is 60-70% more likely to convert than a brand new one. Returning customers tend to spend more and the more times they have bought from you the easier it is to...
by Glenda Shawley | 25, Apr 2017 | Business start-up, Small business advice, Small Business Marketing
There’s an old saying. ‘If you always do what you’ve always done you’ll always get what you always got’. It’s rubbish! If you always do what you’ve always done you’ll be left behind in the dark ages. Things change in 25 years! I recently celebrated 25 years running my...
by Glenda Shawley | 29, Mar 2017 | Business start-up, Small business advice
Do you ever find yourself putting things off? Come on be honest! Things like launching a new product or service, joining a coaching programme or networking organisation or bringing some help into your business. I think it’s something we can all be guilty of at...
by Glenda Shawley | 12, Mar 2017 | Business start-up, Small business advice, Small Business Marketing
When we match our product or service offer to what our dream customer wants to buy we have the foundations for a good business so how do we know what that is? A good place to start is with the problems that your target customer has and wants to solve and I’ve...
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