by Glenda Shawley | 3, Jul 2017 | Uncategorized
I recently heard a business owner question whether she was limiting her business by defining her target market as Mums, I would suggest that she isn’t limiting it enough What is a Mum? I’m a Mum. I’m not the same Mum I was 26 years ago but I’m still a Mum. 26 years...
by Glenda Shawley | 27, May 2017 | Business communication, Business start-up, Small business advice, Small Business Marketing
I love social media, I can waste hours scrolling Facebook, Twitter, Instagram and Pinterest! But the main reason that I love social media is that it allows us to build relationships with far more people over a far wider area than we could ever achieve face to face. I...
by Glenda Shawley | 2, May 2017 | Business communication, Small business advice, Small Business Marketing
Existing customers are the foundation for business success. According to some research a repeat customer is 60-70% more likely to convert than a brand new one. Returning customers tend to spend more and the more times they have bought from you the easier it is to...
by Glenda Shawley | 25, Apr 2017 | Business start-up, Small business advice, Small Business Marketing
There’s an old saying. ‘If you always do what you’ve always done you’ll always get what you always got’. It’s rubbish! If you always do what you’ve always done you’ll be left behind in the dark ages. Things change in 25 years! This year I celebrate 25 years running my...
by Glenda Shawley | 29, Mar 2017 | Business start-up, Small business advice
Do you ever find yourself putting things off? Come on be honest! Things like launching a new product or service, joining a coaching programme or networking organisation or bringing some help into your business. I think it’s something we can all be guilty of at...
by Glenda Shawley | 12, Mar 2017 | Business start-up, Small business advice, Small Business Marketing
When we match our product or service offer to what our dream customer wants to buy we have the foundations for a good business so how do we know what that is? A good place to start is with the problems that your target customer has and wants to solve and I’ve...
by Glenda Shawley | 27, Feb 2017 | Business communication, Small business advice, Small Business Marketing
When I started my business I had four ways to connect with other people. I could pick up the phone (landline), write, meet them in person or send a fax (remember those?). That’s all. Choosing a communications strategy was quite straightforward. If we needed an audit...
by Glenda Shawley | 14, Feb 2017 | Business start-up, Small business advice, Small Business Marketing
Imagine the scene, it’s Saturday night down at the Disco, the girls are dancing around their handbags hoping the dishy guy they’ve got their eyes on might come and ask them to dance. The guys meanwhile are debating who is going for which lady. The DJ slows down the...
by Glenda Shawley | 2, Jan 2017 | Business start-up
Now that the Christmas and New Year festivities have come to an end it’s time to get ready to return to work. How does that make you feel? Are you full of enthusiasm or sinking into a deep depression at the mere thought of it? If you can’t wait to get back...
by Glenda Shawley | 23, Oct 2016 | Small business advice
Growing a business isn’t easy. In my last article I talked about the concept of marginal gains and growing by making small adjustments in multiple areas to benefit from cumulative results. Maybe that is easier said than done. How do you find ways to do things better?...
Recent Comments