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What is a brand?

by Glenda Shawley | 29, Jun 2016 | Business start-up, Small business advice, Small Business Marketing

Don’t be tempted to think that a brand and a logo are one and the same thing. Your logo is a part of your brand’s identity but your brand is so much more than that. Your brand is what people understand about your business, what they see, hear and feel about you. And...

Why you really need to fine tune your target market.

by Glenda Shawley | 9, Jun 2016 | Business start-up, Small Business Marketing

In one week in April 1991 two baby girls were born to home owners on one West London street. Their Mums quickly became friends so the girls did too. They started school together, they shared birthday parties and they played together all the time. This April those two...

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