by Glenda Shawley | 31, May 2016 | Business start-up, Small business advice, Small Business Marketing
No business can sell to everyone though many make the mistake of trying. It may feel counter-intuitive to restrict the market you intend to supply but if you can find a niche that is narrow but deep you will make it easy for enough people to recognise themselves as...
by Glenda Shawley | 11, May 2016 | Business start-up, Small business advice
“The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why In 1992 I had a one year old baby, had taken voluntary redundancy from my management career...
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